These are the rules followed by "ACP", Archie Comics Publishing,
concerning their "wholesome" use of their characters:        

ACP Guidelines for Use of Characters

        Any use must portray the characters in a manner which is
        substantially consistent with the wholesome manner in which
        they are portrayed in the comic books published by ACP.
        For example, they shall; (a) not be depicted in explicit
        activities inappropriate for a youthful audience; (b) always
        be shown wearing seat belts when driving; (c) never be
        shown taking drugs; (d) never be shown smoking; (e) never
        be shown drinking alcoholic beverages; (f) never be shown
        nude; (g) never be shown engaging in violent or abusive
        behavior; (h) never be shown in knowingly engaging in illegal
        activities; and (i) never be shown engaging in any activity
        which is contradictory to the commitment of ACP to the use
        of the characters to promote good dental and personal
        hygiene. 



Dental hygiene?  Gimme a break.
Plus, I've seen that nigga Chuck Clayton ripping off Pop Tate's.  Word.